{"componentChunkName":"component---src-templates-post-js","path":"/insights/state-of-social-media-marketing-agency-edition/","result":{"data":{"wordpressPost":{"title":"State of Social Media Marketing: Agency Edition","content":"\n<p>Welcome to the first publication of our <a rel=\"noreferrer noopener\" aria-label=\"State of Social Media Marketing: Agency Edition report (opens in a new tab)\" href=\"https://agencyvista.com/state-of-social-media-marketing/\" target=\"_blank\">State of Social Media Marketing: Agency Edition report</a> in collaboration with <a rel=\"noreferrer noopener\" aria-label=\"Sendible (opens in a new tab)\" href=\"https://www.sendible.com\" target=\"_blank\">Sendible</a>! Agency Vista strives to provide a network that fosters authentic networking opportunities with brands, agencies, and marketing software. Over 218 marketing agencies worldwide came alongside industry leaders such as <a rel=\"nofollow noreferrer noopener\" aria-label=\"Jay Baer (opens in a new tab)\" href=\"https://twitter.com/jaybaer/status/1429096349887307780\" target=\"_blank\">Jay Baer</a> and <a rel=\"nofollow noreferrer noopener\" aria-label=\"Nilla Ali (opens in a new tab)\" href=\"https://www.linkedin.com/in/nillaali/\" target=\"_blank\">Nilla Ali</a> to participate in the report. </p>\n\n\n\n<p>Marketing agencies continually evolve through the growth of technology and the rise of social media marketing. Understanding this evolution can assist in setting benchmarks for other agencies, bring more transparency for businesses, and improve products in the martech space.</p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https://agencyvista.com/insights/the-future-of-truth-based-marketing-with-jay-baer-why-honesty-and-integrity-pay/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"https://cms.agencyvista.com/wp-content/uploads/2021/10/AgencyVista-report-jay-baer.png\" alt=\"Jay Baer Truth-based marketing | Agency Vista\" class=\"wp-image-5357\"/></a></figure></div>\n\n\n\n<p>Agency Vista would like to thank all of the vetted marketers that participated in the report to provide more transparency in the agency landscape. Are you ready to uncover these social media marketing trends and benchmarks to fuel your holiday strategy? Let&#8217;s take a look inside the <a href=\"https://agencyvista.com/state-of-social-media-marketing/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"State of Social Media Marketing: Agency Edition (opens in a new tab)\">State of Social Media Marketing: Agency Edition</a> report!</p>\n\n\n\n<h2>Chapter One: Agency Client Management</h2>\n\n\n\n<p>Chapter one of our report focuses on overall social media marketing agency client management. This includes acquisition strategies, number of clients, client objectives, sales process management, and customer lifespan. </p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https://agencyvista.com/agency/the-social-robin/marketing-agency\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"https://cms.agencyvista.com/wp-content/uploads/2021/10/AgencyVista-report-social-robin.png\" alt=\"The Social Robin | Agency Vista\" class=\"wp-image-5350\"/></a></figure></div>\n\n\n\n<p><strong>72.7% of the agency respondents anticipated growing their spend this year</strong>. The biggest contributor to their client&#8217;s social media marketing success has been the quality of the content they provided.</p>\n\n\n\n<h3>What is your agency’s main source of acquiring new clients?</h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https://agencyvista.com/state-of-social-media-marketing/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"https://cms.agencyvista.com/wp-content/uploads/2021/10/AgencyVista-report-client-acquisition-2.png\" alt=\"State of Social Media Marketing: Agency Edition | Acquiring Clients \" class=\"wp-image-5339\"/></a></figure></div>\n\n\n\n<h3>How many clients does your agency have?</h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https://agencyvista.com/state-of-social-media-marketing/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"https://cms.agencyvista.com/wp-content/uploads/2021/10/AgencyVista-report-number-of-clients.png\" alt=\"State of Social Media Marketing: Agency Edition | Number of Clients\" class=\"wp-image-5338\"/></a></figure></div>\n\n\n\n<h3>Who handles your sales process? </h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https://agencyvista.com/state-of-social-media-marketing/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"https://cms.agencyvista.com/wp-content/uploads/2021/10/AgencyVista-report-sales-process.png\" alt=\"State of Social Media Marketing: Agency Edition | Sales Process\" class=\"wp-image-5341\"/></a></figure></div>\n\n\n\n<h3>What is your average customer lifespan?</h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https://agencyvista.com/state-of-social-media-marketing/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"https://cms.agencyvista.com/wp-content/uploads/2021/10/AgencyVista-report-customer-lifespan-1.png\" alt=\"State of Social Media Marketing: Agency Edition | Customer Lifespan \" class=\"wp-image-5346\"/></a></figure></div>\n\n\n\n<h2>Chapter Two: Agency Account Management</h2>\n\n\n\n<p>Chapter two of our report focuses on overall agency account management. This includes the number of employees dedicated to social media management, payment structure, time dedicated to social media management, social networks used, challenges managing paid accounts, client&#8217;s objectives, services offered, and more!</p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https://agencyvista.com/state-of-social-media-marketing/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"https://cms.agencyvista.com/wp-content/uploads/2021/10/AgencyVista-report-payment-structure.png\" alt=\"Agency Vista report | Pricing Social Media Management Services Stat\" class=\"wp-image-5363\"/></a></figure></div>\n\n\n\n<p>Agencies are dedicating 2-5 employees to focus on their client&#8217;s social media management. Having a diversified team available allows for a deep understanding of channel dynamics. There are no single-size-fits-all remedies when it comes to maximizing channel engagement. And strategies vary across each industry.</p>\n\n\n\n<h3>How many of your employees are dedicated to social media management for your client(s)?</h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https://agencyvista.com/state-of-social-media-marketing/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"https://cms.agencyvista.com/wp-content/uploads/2021/10/AgencyVista-report-employees-dedicated.png\" alt=\"Agency Vista Report | Employee Social Media Management \" class=\"wp-image-5368\"/></a></figure></div>\n\n\n\n<h3>What percentage of time does your agency dedicate to social media management for your client(s)?</h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https://agencyvista.com/state-of-social-media-marketing/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"https://cms.agencyvista.com/wp-content/uploads/2021/10/AgencyVista-report-employees-dedicated-time.png\" alt=\"Agency Vista Report | Time Spent on Social Media Management for Clients\" class=\"wp-image-5371\"/></a></figure></div>\n\n\n\n<h3>What social media networks do you use for your clients marketing?</h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https://agencyvista.com/state-of-social-media-marketing/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"https://cms.agencyvista.com/wp-content/uploads/2021/10/AgencyVista-report-social-networks-used.png\" alt=\"Agency Vista Report | Networks Used For Client's Marketing Stat\" class=\"wp-image-5377\"/></a></figure></div>\n\n\n\n<h3>What are the biggest challenges you face in managing paid accounts?</h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https://agencyvista.com/state-of-social-media-marketing/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"https://cms.agencyvista.com/wp-content/uploads/2021/10/AgencyVista-report-challenges.png\" alt=\"Agency Vista Report | Biggest Challenges\" class=\"wp-image-5379\"/></a></figure></div>\n\n\n\n<h3>What is the top outcome your clients are trying to achieve with social media? </h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https://agencyvista.com/state-of-social-media-marketing/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"https://cms.agencyvista.com/wp-content/uploads/2021/10/AgencyVista-report-client-objectives.png\" alt=\"Agency Vista Report | Top Outcome Stat\" class=\"wp-image-5381\"/></a></figure></div>\n\n\n\n<h3>Which platform are you currently allocating the most marketing spend for your clients?</h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https://agencyvista.com/state-of-social-media-marketing/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"https://cms.agencyvista.com/wp-content/uploads/2021/10/AgencyVista-report-marketing-spend.png\" alt=\"Agency Vista Report | Platform With Most Marketing Spend Stat\" class=\"wp-image-5383\"/></a></figure></div>\n\n\n\n<h3>Do you struggle to increase followers for your clients on social media?</h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https://agencyvista.com/state-of-social-media-marketing/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"https://cms.agencyvista.com/wp-content/uploads/2021/10/AgencyVista-report-follower-increase.png\" alt=\"Agency Vista Report | Struggle to Increase Followers Stat\" class=\"wp-image-5385\"/></a></figure></div>\n\n\n\n<h3>What social media services does your agency offer?</h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https://agencyvista.com/state-of-social-media-marketing/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"https://cms.agencyvista.com/wp-content/uploads/2021/10/AgencyVista-report-services-offered.png\" alt=\"Agency Vista Report | Agency Services Offered Stat\" class=\"wp-image-5387\"/></a></figure></div>\n\n\n\n<h3>What percentage of the social accounts you manage were NOT created by your agency?</h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https://agencyvista.com/state-of-social-media-marketing/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"https://cms.agencyvista.com/wp-content/uploads/2021/10/AgencyVista-report-profile-creation.png\" alt=\"Agency Vista Report | Social Accounts Created by Agency Stat\" class=\"wp-image-5390\"/></a></figure></div>\n\n\n\n<h3>Do you have a social media posting schedule for your clients? </h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https://agencyvista.com/state-of-social-media-marketing/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"https://cms.agencyvista.com/wp-content/uploads/2021/10/AgencyVista-report-client-posting-schedule.png\" alt=\"Agency Vista Report | Posting Schedule Stat\" class=\"wp-image-5392\"/></a></figure></div>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https://agencyvista.com/pricing\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"https://cms.agencyvista.com/wp-content/uploads/2021/10/Screen-Shot-2021-10-11-at-2.35.29-PM.png\" alt=\"Agency Vista Upgrade Plan to Premium\" class=\"wp-image-5527\"/></a><figcaption>Want to be included in our next report? <a rel=\"noreferrer noopener\" aria-label=\"Upgrade your plan (opens in a new tab)\" href=\"https://agencyvista.com/pricing\" target=\"_blank\"><strong>Upgrade your plan</strong></a> on Agency Vista to start being recognized as the thought leader you are!</figcaption></figure>\n\n\n\n<h2>Chapter Three: Agency Tech Stack</h2>\n\n\n\n<p>Chapter three of our report focuses on marketing agency tech stack trends. This includes the top tools for agencies, reporting software, and agency tech stack categories.</p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https://agencyvista.com/state-of-social-media-marketing/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"https://cms.agencyvista.com/wp-content/uploads/2021/10/AgencyVista-report-scheduler.png\" alt=\"Agency Vista | Social Media Management Software Stat\" class=\"wp-image-5396\"/></a></figure></div>\n\n\n\n<p>The pandemic has resulted in more remote collaboration, e-commerce, and a shift to the public cloud, which have accelerated, having a domino-like effect on agencies&#8217; tech stacks. There are hundreds of tech stacks out there that have been created for agencies.</p>\n\n\n\n<h3>Top Tools for Agencies on The Agency Vista Hub</h3>\n\n\n\n<p>The <a rel=\"noreferrer noopener\" aria-label=\"Agency Vista Hub (opens in a new tab)\" href=\"https://agencyvista.com/hub/\" target=\"_blank\">Agency Vista Hub</a> features and ranks the top marketing software used by the agencies on our network. Agencies must claim that they use that tool in order for it to appear in the Agency Vista Hub. If an agency stops using a software, then the search will reorder the tools in the Hub.</p>\n\n\n\n<h4>1. Social Media Management: <a href=\"https://agencyvista.com/hub/sendible/partners\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Sendible</a></h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https://agencyvista.com/hub/sendible/screenshots\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"https://cms.agencyvista.com/wp-content/uploads/2021/10/sendible-1629365777777.png\" alt=\"Agency Vista | Sendible | Agency Vista Hub\" class=\"wp-image-5411\"/></a><figcaption><a href=\"https://agencyvista.com/hub/sendible/partners\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">View Sendible&#8217;s profile </a>to see product screenshots, pricing, and more. </figcaption></figure></div>\n\n\n\n<p><a href=\"https://www.sendible.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Sendible (opens in a new tab)\">Sendible</a> is an all-in-one social media management platform that is loved by thousands of digital marketers around the world. </p>\n\n\n\n<p>Agency Vista enables platforms such as&nbsp;Sendible&nbsp;to launch partnership programs for their marketing agency customers and award them with verifiable badges. </p>\n\n\n\n<p><a href=\"https://agencyvista.com/sendible/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Sendible Agency Partner Program (opens in a new tab)\">Sendible Agency Partner Program</a> includes digital marketing agencies that have excelled in using Sendible Social Media Management platform and have a proven track record of delivering social media results for their clients.</p>\n\n\n\n<h4>2. Marketing Automation:<a href=\"https://agencyvista.com/hub/sharpspring-sales-marketing-automation-crm/partners\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" SharpSpring (opens in a new tab)\"> SharpSpring</a></h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https://agencyvista.com/hub/sharpspring-sales-marketing-automation-crm/screenshots\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"https://cms.agencyvista.com/wp-content/uploads/2021/10/sharpspring-1608057848230.png\" alt=\"Agency Vista | SharpSpring | Agency Vista Hub\" class=\"wp-image-5409\"/></a><figcaption><a rel=\"noreferrer noopener\" aria-label=\"View SharpSpring's profile (opens in a new tab)\" href=\"https://agencyvista.com/hub/sharpspring-sales-marketing-automation-crm/partners\" target=\"_blank\">View SharpSpring&#8217;s profile</a> to see product screenshots, pricing, and more. </figcaption></figure></div>\n\n\n\n<p>SharpSpring is a comprehensive revenue growth platform with robust sales and marketing automation features, functionality and performance.</p>\n\n\n\n<h3>What does your agency use for reporting?</h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https://agencyvista.com/state-of-social-media-marketing/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"https://cms.agencyvista.com/wp-content/uploads/2021/10/AgencyVista-report-reporting.png\" alt=\"Agency Vista Report | Software Used for Reporting\" class=\"wp-image-5486\"/></a></figure></div>\n\n\n\n<h3>What does your agency&#8217;s tech stack look like?</h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https://agencyvista.com/state-of-social-media-marketing/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"https://cms.agencyvista.com/wp-content/uploads/2021/10/AgencyVista-report-tech-stack.png\" alt=\"Agency Vista Report | Agency Tech Stack Stat\" class=\"wp-image-5488\"/></a></figure></div>\n\n\n\n<p>If you&#8217;re looking for new tools to support your marketing in 2021, the <a rel=\"noreferrer noopener\" aria-label=\"Agency Vista Hub (opens in a new tab)\" href=\"https://agencyvista.com/hub/\" target=\"_blank\">Agency Vista Hub</a> makes it easy for businesses to review and compare the top tools for marketers. </p>\n\n\n\n<p><strong>Are you a marketing software looking to boost brand awareness of your tool on Agency Vista?</strong> <a href=\"https://calendly.com/agency-vista/subscription-questions?month=2021-10\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\"We'd be thrilled to assist. (opens in a new tab)\">We&#8217;d be thrilled to assist.</a></p>\n\n\n\n<h2>State of Social Media Marketing: Agency <br>Edition Key Takeaways</h2>\n\n\n\n<ul><li><strong>Referral marketing is key.&nbsp;</strong>Almost 70% of agencies&#8217; main source of acquiring new business is through client referrals. Agency Vista&#8217;s network does matchmaking in a data-driven format that takes key information from the client portfolio on an agency profile. This information is then used to find a lookalike audience similar to the agency&#8217;s existing or previous clients. Verified agencies also can unlock complimentary RaaS (Reviews as a Service) to improve their credibility and drive more referrals to their profile.&nbsp;&nbsp;</li><li><strong>Facebook continues to be the platform of choice.&nbsp;&nbsp;</strong>There has been a lot of buzz lately about TikTok&#8217;s rapid growth. However, only 24% of agencies are using the app for their client&#8217;s marketing. Facebook continues to dominate for social media marketing, with 94.9% of agencies taking advantage of the wide audience available.&nbsp;</li><li><strong>Keeping up with the algorithms is a struggle.&nbsp;</strong>Social networks continue to evolve, and agencies are challenged with staying up to date on these trends. Most agencies utilize a cross-platform strategy for their client&#8217;s digital marketing, and new algorithm changes can affect their game plan.</li><li><strong>Strategy planning is in demand.&nbsp;</strong>A number of marketing tools and networks offer agency partner programs to verify the credibility of that business. Agencies can unlock partner-specific resources and gain access to new features that allow an advantage to strategy planning. In 2021, businesses are tapping into their expertise to assist in their social media marketing strategy. Agency Vista&#8217;s search can be filtered by partner badges for businesses looking for support with a specific tool or network.&nbsp;</li><li><strong>A marketing tech stack is a must.&nbsp;&nbsp;</strong>85.5% of agencies use a social media management software, and 84.1% use an analytics tool.&nbsp;The Agency Vista Hub features and ranks the top marketing software used by the agencies on our network. Agencies must claim that they use that tool for it to appear in the Agency Vista Hub. If an agency stops using a software, then the search will reorder the tools in the Hub.&nbsp;</li></ul>\n\n\n\n<p><em>We would like to thank all of the marketing agencies and industry experts who participated in the State of Social Media Marketing: Agency Edition survey in partnership with Sendible.</em></p>\n","excerpt":"<p>Welcome to the first publication of our State of Social Media Marketing: Agency Edition report in collaboration with Sendible! Agency Vista strives to provide a network that fosters authentic networking opportunities with brands, agencies, and marketing software. Over 218 marketing agencies worldwide came alongside industry leaders such as Jay Baer and Nilla Ali to participate [&hellip;]</p>\n","date":"2021-10-11T18:54:30.000Z","author":{"name":"Brittany Garlin"},"categories":[{"slug":"reports","name":"Reports"}],"featured_media":{"title":"AgencyVista-report (7)","alt_text":"AgencyVista-report (7)","caption":"","source_url":"https://cms.agencyvista.com/wp-content/uploads/2021/10/AgencyVista-report-7.png","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.7763157894736843,"src":"/static/517662a780b448b44b5e78fc48e36aaf/14010/AgencyVista-report-7.png","srcSet":"/static/517662a780b448b44b5e78fc48e36aaf/f08b1/AgencyVista-report-7.png 270w,\n/static/517662a780b448b44b5e78fc48e36aaf/71f88/AgencyVista-report-7.png 540w,\n/static/517662a780b448b44b5e78fc48e36aaf/14010/AgencyVista-report-7.png 1080w","sizes":"(max-width: 1080px) 100vw, 1080px"}}}},"yoast_meta":{"yoast_wpseo_title":"State of Social Media Marketing: Agency Edition in 2021","yoast_wpseo_metadesc":"State of Social Media Marketing: Agency Edition Key Takeaways. 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