{"componentChunkName":"component---src-templates-list-js","path":"/insights/seo/","result":{"data":{"allWordpressPost":{"edges":[{"node":{"id":"5f3584d0-01f3-51f8-9477-79e73ec5ac07","path":"/","title":"Business vs. Creator Account on Instagram 2023","excerpt":"<p>Have you been wondering about the difference between a business vs. creator account on Instagram in 2023? Well, you&#8217;re in the right place. With continual Instagram algorithm updates, you may be a part of the percentage of users that have seen a decrease in engagement. Does the algorithm favor content from business vs. creator accounts [&hellip;]</p>\n","date":"2022-11-20T14:22:25.000Z","modified":"2022-11-21T16:53:10.000Z","slug":"business-vs-creator-account-2023","author":{"name":"Brittany Garlin"},"categories":[{"slug":"content-marketing","name":"Content Marketing","description":"Get how-to marketing advice for your <strong>content strategy</strong>, including brand content as well as B2C and B2B content marketing samples, case studies."},{"slug":"digital-marketing","name":"Digital Marketing","description":"<span style=\"font-weight: 400;\">Get how-to marketing advice for your digital marketing strategies.</span> <span style=\"font-weight: 400;\">These articles will walk you through </span><b>digital marketing</b><span style=\"font-weight: 400;\"> fundamentals and best practices.</span>"},{"slug":"recommendations","name":"Recommendations","description":"<span style=\"font-weight: 400;\">Want to learn how to grow a digital </span><b>marketing agency</b><span style=\"font-weight: 400;\">? These articles will walk you through our expert </span><b>recommendations, </b><span style=\"font-weight: 400;\">guides,</span><span style=\"font-weight: 400;\"> and best practices.</span>\r\n\r\n&nbsp;"},{"slug":"seo","name":"SEO","description":"<span data-preserver-spaces=\"true\">Increase your site's visibility and rankings with </span><em><span data-preserver-spaces=\"true\">search engine optimization</span></em><span data-preserver-spaces=\"true\">, content marketing, and link building. </span><em><span data-preserver-spaces=\"true\">SEO stands</span></em><span data-preserver-spaces=\"true\"> for </span><em><span data-preserver-spaces=\"true\">Search Engine Optimization</span></em><span data-preserver-spaces=\"true\">, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. These articles will walk you through the </span><span data-preserver-spaces=\"true\">fundamentals and best practices.</span>\r\n\r\n<span data-preserver-spaces=\"true\">By following these articles, you should learn enough to be well on your way to an optimized site. In addition to that, you may want to consider hiring an </span><strong><em><span data-preserver-spaces=\"true\">SEO</span></em></strong><span data-preserver-spaces=\"true\"> agency that can help you audit your pages. An </span><strong><em><span data-preserver-spaces=\"true\">SEO</span></em></strong><span data-preserver-spaces=\"true\"> (\"</span><strong><em><span data-preserver-spaces=\"true\">search engine optimization</span></em></strong><span data-preserver-spaces=\"true\">\") agency is trained to improve search engines' visibility of your site. </span><a class=\"editor-rtfLink\" href=\"http://www.internetlivestats.com/google-search-statistics/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Lots and lots of people</span></a><span data-preserver-spaces=\"true\"> search for things. That traffic can be compelling for a business not only because there is significant traffic but because there is a lot of </span><strong><span data-preserver-spaces=\"true\">very specific, high-intent traffic</span></strong><span data-preserver-spaces=\"true\">. </span>\r\n\r\n<span data-preserver-spaces=\"true\">Here are three types of SEO that you can focus on for your business:</span>\r\n<ul>\r\n \t<li><strong><span data-preserver-spaces=\"true\">On-page SEO:</span></strong><span data-preserver-spaces=\"true\"> This focuses on the content that's \"on the page\" and how to optimize that content to boost the website's ranking for specific keywords.</span></li>\r\n \t<li><strong><span data-preserver-spaces=\"true\">Off-page SEO:</span></strong><span data-preserver-spaces=\"true\"> This focuses on the links directed to the website from elsewhere on the internet. The number of \"backlinks\" and the publishers carrying those links that link to your website help you build trust in the eyes of a search engine. This causes your website to rank higher as a result.</span></li>\r\n \t<li><strong><span data-preserver-spaces=\"true\">Technical SEO:</span></strong><span data-preserver-spaces=\"true\"> This focuses on a website's architecture, examining the website's backend to see how each webpage is \"technically\" set up. Google cares as much about the </span><em><span data-preserver-spaces=\"true\">website's code</span></em><span data-preserver-spaces=\"true\"> as it does its content, making this specialty quite crucial to a website's search engine ranking.</span></li>\r\n</ul>"}],"featured_media":{"title":"Business vs Creator Account 2023","alt_text":"Business vs Creator Account 2023","caption":"","source_url":"https://cms.agencyvista.com/wp-content/uploads/2020/08/AV-Banner.jpg","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.9841269841269842,"src":"/static/03bad8bf667d77deabb5720a6862f069/0a9c8/AV-Banner.jpg","srcSet":"/static/03bad8bf667d77deabb5720a6862f069/47262/AV-Banner.jpg 125w,\n/static/03bad8bf667d77deabb5720a6862f069/b5282/AV-Banner.jpg 250w,\n/static/03bad8bf667d77deabb5720a6862f069/0a9c8/AV-Banner.jpg 500w,\n/static/03bad8bf667d77deabb5720a6862f069/08aac/AV-Banner.jpg 750w,\n/static/03bad8bf667d77deabb5720a6862f069/d91f7/AV-Banner.jpg 1000w,\n/static/03bad8bf667d77deabb5720a6862f069/f2665/AV-Banner.jpg 3456w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}},{"node":{"id":"927f0fe2-101e-54c3-acad-0d3f6350ced4","path":"/","title":"6 Tips for Creating a Cohesive Visual Identity with Your Digital Marketing Strategy","excerpt":"<p>When we say a cohesive visual identity, we mean all of the imagery that reflects your brand. This is also sometimes called a brand identity or a corporate identity. It’s one of the first things you need to think about when launching a new business because your visual identity is the first thing prospective customers [&hellip;]</p>\n","date":"2022-10-26T21:55:44.000Z","modified":"2023-07-05T22:44:01.000Z","slug":"6-tips-for-creating-a-cohesive-visual-identity-with-your-digital-marketing-strategy","author":{"name":"Shane Barker"},"categories":[{"slug":"content-marketing","name":"Content Marketing","description":"Get how-to marketing advice for your <strong>content strategy</strong>, including brand content as well as B2C and B2B content marketing samples, case studies."},{"slug":"customer-retention","name":"Customer Retention","description":"Get how-to marketing advice for your customer retention strategies. <span style=\"font-weight: 400;\">These articles will walk you through </span><b>customer retention</b><span style=\"font-weight: 400;\"> fundamentals and best practices.</span>"},{"slug":"digital-marketing","name":"Digital Marketing","description":"<span style=\"font-weight: 400;\">Get how-to marketing advice for your digital marketing strategies.</span> <span style=\"font-weight: 400;\">These articles will walk you through </span><b>digital marketing</b><span style=\"font-weight: 400;\"> fundamentals and best practices.</span>"},{"slug":"sales","name":"Sales","description":"<span style=\"font-weight: 400;\">Get how-to marketing advice for your sales strategies.</span> <span style=\"font-weight: 400;\">These articles will walk you through </span><b>sales</b><span style=\"font-weight: 400;\"> fundamentals and best practices.</span>"},{"slug":"seo","name":"SEO","description":"<span data-preserver-spaces=\"true\">Increase your site's visibility and rankings with </span><em><span data-preserver-spaces=\"true\">search engine optimization</span></em><span data-preserver-spaces=\"true\">, content marketing, and link building. </span><em><span data-preserver-spaces=\"true\">SEO stands</span></em><span data-preserver-spaces=\"true\"> for </span><em><span data-preserver-spaces=\"true\">Search Engine Optimization</span></em><span data-preserver-spaces=\"true\">, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. These articles will walk you through the </span><span data-preserver-spaces=\"true\">fundamentals and best practices.</span>\r\n\r\n<span data-preserver-spaces=\"true\">By following these articles, you should learn enough to be well on your way to an optimized site. In addition to that, you may want to consider hiring an </span><strong><em><span data-preserver-spaces=\"true\">SEO</span></em></strong><span data-preserver-spaces=\"true\"> agency that can help you audit your pages. An </span><strong><em><span data-preserver-spaces=\"true\">SEO</span></em></strong><span data-preserver-spaces=\"true\"> (\"</span><strong><em><span data-preserver-spaces=\"true\">search engine optimization</span></em></strong><span data-preserver-spaces=\"true\">\") agency is trained to improve search engines' visibility of your site. </span><a class=\"editor-rtfLink\" href=\"http://www.internetlivestats.com/google-search-statistics/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Lots and lots of people</span></a><span data-preserver-spaces=\"true\"> search for things. That traffic can be compelling for a business not only because there is significant traffic but because there is a lot of </span><strong><span data-preserver-spaces=\"true\">very specific, high-intent traffic</span></strong><span data-preserver-spaces=\"true\">. </span>\r\n\r\n<span data-preserver-spaces=\"true\">Here are three types of SEO that you can focus on for your business:</span>\r\n<ul>\r\n \t<li><strong><span data-preserver-spaces=\"true\">On-page SEO:</span></strong><span data-preserver-spaces=\"true\"> This focuses on the content that's \"on the page\" and how to optimize that content to boost the website's ranking for specific keywords.</span></li>\r\n \t<li><strong><span data-preserver-spaces=\"true\">Off-page SEO:</span></strong><span data-preserver-spaces=\"true\"> This focuses on the links directed to the website from elsewhere on the internet. The number of \"backlinks\" and the publishers carrying those links that link to your website help you build trust in the eyes of a search engine. This causes your website to rank higher as a result.</span></li>\r\n \t<li><strong><span data-preserver-spaces=\"true\">Technical SEO:</span></strong><span data-preserver-spaces=\"true\"> This focuses on a website's architecture, examining the website's backend to see how each webpage is \"technically\" set up. Google cares as much about the </span><em><span data-preserver-spaces=\"true\">website's code</span></em><span data-preserver-spaces=\"true\"> as it does its content, making this specialty quite crucial to a website's search engine ranking.</span></li>\r\n</ul>"}],"featured_media":{"title":"AV_Blog (1)","alt_text":"","caption":"","source_url":"https://cms.agencyvista.com/wp-content/uploads/2022/10/AV_Blog-1.png","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9230769230769231,"src":"/static/2ad2005024b4686ae3ec8452d1c77b22/bb15e/AV_Blog-1.png","srcSet":"/static/2ad2005024b4686ae3ec8452d1c77b22/c39b7/AV_Blog-1.png 125w,\n/static/2ad2005024b4686ae3ec8452d1c77b22/a7dc8/AV_Blog-1.png 250w,\n/static/2ad2005024b4686ae3ec8452d1c77b22/bb15e/AV_Blog-1.png 500w,\n/static/2ad2005024b4686ae3ec8452d1c77b22/54539/AV_Blog-1.png 750w,\n/static/2ad2005024b4686ae3ec8452d1c77b22/e04ce/AV_Blog-1.png 1000w,\n/static/2ad2005024b4686ae3ec8452d1c77b22/73f08/AV_Blog-1.png 1200w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}},{"node":{"id":"69df5a85-9edd-5013-8467-af63eee1a3f9","path":"/","title":"Inclusive Marketing: 5 Ways To Celebrate AAPI Heritage Month","excerpt":"<p>In case you didn&#8217;t know, May is National AAPI Heritage Month — a time to celebrate and amplify the Asian and Pacific Islander community. This is a time to acknowledge and recognize the pivotal contributions the Asian community has made.&nbsp; Brands and agencies that are not a part of the AAPI community have a responsibility [&hellip;]</p>\n","date":"2022-05-13T20:08:15.000Z","modified":"2022-06-06T17:49:48.000Z","slug":"inclusive-marketing-5-ways-to-celebrate-aapi-heritage-month","author":{"name":"Brittany Garlin"},"categories":[{"slug":"content-marketing","name":"Content Marketing","description":"Get how-to marketing advice for your <strong>content strategy</strong>, including brand content as well as B2C and B2B content marketing samples, case studies."},{"slug":"customer-retention","name":"Customer Retention","description":"Get how-to marketing advice for your customer retention strategies. <span style=\"font-weight: 400;\">These articles will walk you through </span><b>customer retention</b><span style=\"font-weight: 400;\"> fundamentals and best practices.</span>"},{"slug":"digital-marketing","name":"Digital Marketing","description":"<span style=\"font-weight: 400;\">Get how-to marketing advice for your digital marketing strategies.</span> <span style=\"font-weight: 400;\">These articles will walk you through </span><b>digital marketing</b><span style=\"font-weight: 400;\"> fundamentals and best practices.</span>"},{"slug":"recommendations","name":"Recommendations","description":"<span style=\"font-weight: 400;\">Want to learn how to grow a digital </span><b>marketing agency</b><span style=\"font-weight: 400;\">? These articles will walk you through our expert </span><b>recommendations, </b><span style=\"font-weight: 400;\">guides,</span><span style=\"font-weight: 400;\"> and best practices.</span>\r\n\r\n&nbsp;"},{"slug":"sales","name":"Sales","description":"<span style=\"font-weight: 400;\">Get how-to marketing advice for your sales strategies.</span> <span style=\"font-weight: 400;\">These articles will walk you through </span><b>sales</b><span style=\"font-weight: 400;\"> fundamentals and best practices.</span>"},{"slug":"seo","name":"SEO","description":"<span data-preserver-spaces=\"true\">Increase your site's visibility and rankings with </span><em><span data-preserver-spaces=\"true\">search engine optimization</span></em><span data-preserver-spaces=\"true\">, content marketing, and link building. </span><em><span data-preserver-spaces=\"true\">SEO stands</span></em><span data-preserver-spaces=\"true\"> for </span><em><span data-preserver-spaces=\"true\">Search Engine Optimization</span></em><span data-preserver-spaces=\"true\">, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. These articles will walk you through the </span><span data-preserver-spaces=\"true\">fundamentals and best practices.</span>\r\n\r\n<span data-preserver-spaces=\"true\">By following these articles, you should learn enough to be well on your way to an optimized site. In addition to that, you may want to consider hiring an </span><strong><em><span data-preserver-spaces=\"true\">SEO</span></em></strong><span data-preserver-spaces=\"true\"> agency that can help you audit your pages. An </span><strong><em><span data-preserver-spaces=\"true\">SEO</span></em></strong><span data-preserver-spaces=\"true\"> (\"</span><strong><em><span data-preserver-spaces=\"true\">search engine optimization</span></em></strong><span data-preserver-spaces=\"true\">\") agency is trained to improve search engines' visibility of your site. </span><a class=\"editor-rtfLink\" href=\"http://www.internetlivestats.com/google-search-statistics/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Lots and lots of people</span></a><span data-preserver-spaces=\"true\"> search for things. That traffic can be compelling for a business not only because there is significant traffic but because there is a lot of </span><strong><span data-preserver-spaces=\"true\">very specific, high-intent traffic</span></strong><span data-preserver-spaces=\"true\">. </span>\r\n\r\n<span data-preserver-spaces=\"true\">Here are three types of SEO that you can focus on for your business:</span>\r\n<ul>\r\n \t<li><strong><span data-preserver-spaces=\"true\">On-page SEO:</span></strong><span data-preserver-spaces=\"true\"> This focuses on the content that's \"on the page\" and how to optimize that content to boost the website's ranking for specific keywords.</span></li>\r\n \t<li><strong><span data-preserver-spaces=\"true\">Off-page SEO:</span></strong><span data-preserver-spaces=\"true\"> This focuses on the links directed to the website from elsewhere on the internet. The number of \"backlinks\" and the publishers carrying those links that link to your website help you build trust in the eyes of a search engine. This causes your website to rank higher as a result.</span></li>\r\n \t<li><strong><span data-preserver-spaces=\"true\">Technical SEO:</span></strong><span data-preserver-spaces=\"true\"> This focuses on a website's architecture, examining the website's backend to see how each webpage is \"technically\" set up. Google cares as much about the </span><em><span data-preserver-spaces=\"true\">website's code</span></em><span data-preserver-spaces=\"true\"> as it does its content, making this specialty quite crucial to a website's search engine ranking.</span></li>\r\n</ul>"}],"featured_media":{"title":"AV_inclusive-marketing-5-ways-to-celebrate-aapi-heritage-month","alt_text":"AV_inclusive-marketing-5-ways-to-celebrate-aapi-heritage-month","caption":"","source_url":"https://cms.agencyvista.com/wp-content/uploads/2022/05/AV_inclusive-marketing-5-ways-to-celebrate-aapi-heritage-month.png","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.7857142857142858,"src":"/static/b0192e63ba57845ed7fd1b39152f12d8/bb15e/AV_inclusive-marketing-5-ways-to-celebrate-aapi-heritage-month.png","srcSet":"/static/b0192e63ba57845ed7fd1b39152f12d8/c39b7/AV_inclusive-marketing-5-ways-to-celebrate-aapi-heritage-month.png 125w,\n/static/b0192e63ba57845ed7fd1b39152f12d8/a7dc8/AV_inclusive-marketing-5-ways-to-celebrate-aapi-heritage-month.png 250w,\n/static/b0192e63ba57845ed7fd1b39152f12d8/bb15e/AV_inclusive-marketing-5-ways-to-celebrate-aapi-heritage-month.png 500w,\n/static/b0192e63ba57845ed7fd1b39152f12d8/54539/AV_inclusive-marketing-5-ways-to-celebrate-aapi-heritage-month.png 750w,\n/static/b0192e63ba57845ed7fd1b39152f12d8/e04ce/AV_inclusive-marketing-5-ways-to-celebrate-aapi-heritage-month.png 1000w,\n/static/b0192e63ba57845ed7fd1b39152f12d8/03559/AV_inclusive-marketing-5-ways-to-celebrate-aapi-heritage-month.png 1620w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}},{"node":{"id":"3707a766-b32f-5656-a778-f179782a498b","path":"/","title":"8 Best Digital Marketing Newsletters You Should Subscribe to in 2022","excerpt":"<p>Does your email inbox need a digital revamp? I know you may be thinking &#8220;not another newsletter,&#8221; but just wait, I promise it is worth your while! As a marketer myself, I often find an influx of newsletters in my inbox that I don&#8217;t remember subscribing to that provide irrelevant information for my current needs. [&hellip;]</p>\n","date":"2022-03-11T22:48:28.000Z","modified":"2023-06-22T15:08:19.000Z","slug":"8-best-digital-marketing-newsletters-you-should-subscribe-to-in-2022","author":{"name":"Brittany Garlin"},"categories":[{"slug":"content-marketing","name":"Content Marketing","description":"Get how-to marketing advice for your <strong>content strategy</strong>, including brand content as well as B2C and B2B content marketing samples, case studies."},{"slug":"digital-marketing","name":"Digital Marketing","description":"<span style=\"font-weight: 400;\">Get how-to marketing advice for your digital marketing strategies.</span> <span style=\"font-weight: 400;\">These articles will walk you through </span><b>digital marketing</b><span style=\"font-weight: 400;\"> fundamentals and best practices.</span>"},{"slug":"productivity","name":"Productivity","description":"<span style=\"font-weight: 400;\">Get how-to marketing advice for your project mangement strategies.</span> <span style=\"font-weight: 400;\">These articles will walk you through </span><b>productivity</b><span style=\"font-weight: 400;\"> fundamentals and best practices.</span>"},{"slug":"recommendations","name":"Recommendations","description":"<span style=\"font-weight: 400;\">Want to learn how to grow a digital </span><b>marketing agency</b><span style=\"font-weight: 400;\">? These articles will walk you through our expert </span><b>recommendations, </b><span style=\"font-weight: 400;\">guides,</span><span style=\"font-weight: 400;\"> and best practices.</span>\r\n\r\n&nbsp;"},{"slug":"sales","name":"Sales","description":"<span style=\"font-weight: 400;\">Get how-to marketing advice for your sales strategies.</span> <span style=\"font-weight: 400;\">These articles will walk you through </span><b>sales</b><span style=\"font-weight: 400;\"> fundamentals and best practices.</span>"},{"slug":"seo","name":"SEO","description":"<span data-preserver-spaces=\"true\">Increase your site's visibility and rankings with </span><em><span data-preserver-spaces=\"true\">search engine optimization</span></em><span data-preserver-spaces=\"true\">, content marketing, and link building. </span><em><span data-preserver-spaces=\"true\">SEO stands</span></em><span data-preserver-spaces=\"true\"> for </span><em><span data-preserver-spaces=\"true\">Search Engine Optimization</span></em><span data-preserver-spaces=\"true\">, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. These articles will walk you through the </span><span data-preserver-spaces=\"true\">fundamentals and best practices.</span>\r\n\r\n<span data-preserver-spaces=\"true\">By following these articles, you should learn enough to be well on your way to an optimized site. In addition to that, you may want to consider hiring an </span><strong><em><span data-preserver-spaces=\"true\">SEO</span></em></strong><span data-preserver-spaces=\"true\"> agency that can help you audit your pages. An </span><strong><em><span data-preserver-spaces=\"true\">SEO</span></em></strong><span data-preserver-spaces=\"true\"> (\"</span><strong><em><span data-preserver-spaces=\"true\">search engine optimization</span></em></strong><span data-preserver-spaces=\"true\">\") agency is trained to improve search engines' visibility of your site. </span><a class=\"editor-rtfLink\" href=\"http://www.internetlivestats.com/google-search-statistics/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Lots and lots of people</span></a><span data-preserver-spaces=\"true\"> search for things. That traffic can be compelling for a business not only because there is significant traffic but because there is a lot of </span><strong><span data-preserver-spaces=\"true\">very specific, high-intent traffic</span></strong><span data-preserver-spaces=\"true\">. </span>\r\n\r\n<span data-preserver-spaces=\"true\">Here are three types of SEO that you can focus on for your business:</span>\r\n<ul>\r\n \t<li><strong><span data-preserver-spaces=\"true\">On-page SEO:</span></strong><span data-preserver-spaces=\"true\"> This focuses on the content that's \"on the page\" and how to optimize that content to boost the website's ranking for specific keywords.</span></li>\r\n \t<li><strong><span data-preserver-spaces=\"true\">Off-page SEO:</span></strong><span data-preserver-spaces=\"true\"> This focuses on the links directed to the website from elsewhere on the internet. The number of \"backlinks\" and the publishers carrying those links that link to your website help you build trust in the eyes of a search engine. This causes your website to rank higher as a result.</span></li>\r\n \t<li><strong><span data-preserver-spaces=\"true\">Technical SEO:</span></strong><span data-preserver-spaces=\"true\"> This focuses on a website's architecture, examining the website's backend to see how each webpage is \"technically\" set up. Google cares as much about the </span><em><span data-preserver-spaces=\"true\">website's code</span></em><span data-preserver-spaces=\"true\"> as it does its content, making this specialty quite crucial to a website's search engine ranking.</span></li>\r\n</ul>"}],"featured_media":{"title":"AV_8-best-digital-marketing-newsletters-you-should-subscribe-to-in-2022","alt_text":"AV_8-best-digital-marketing-newsletters-you-should-subscribe-to-in-2022","caption":"","source_url":"https://cms.agencyvista.com/wp-content/uploads/2022/03/AV_8-best-digital-marketing-newsletters-you-should-subscribe-to-in-2022.png","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.7857142857142858,"src":"/static/33a5a72ec959d72be284f678e25d1720/bb15e/AV_8-best-digital-marketing-newsletters-you-should-subscribe-to-in-2022.png","srcSet":"/static/33a5a72ec959d72be284f678e25d1720/c39b7/AV_8-best-digital-marketing-newsletters-you-should-subscribe-to-in-2022.png 125w,\n/static/33a5a72ec959d72be284f678e25d1720/a7dc8/AV_8-best-digital-marketing-newsletters-you-should-subscribe-to-in-2022.png 250w,\n/static/33a5a72ec959d72be284f678e25d1720/bb15e/AV_8-best-digital-marketing-newsletters-you-should-subscribe-to-in-2022.png 500w,\n/static/33a5a72ec959d72be284f678e25d1720/54539/AV_8-best-digital-marketing-newsletters-you-should-subscribe-to-in-2022.png 750w,\n/static/33a5a72ec959d72be284f678e25d1720/e04ce/AV_8-best-digital-marketing-newsletters-you-should-subscribe-to-in-2022.png 1000w,\n/static/33a5a72ec959d72be284f678e25d1720/03559/AV_8-best-digital-marketing-newsletters-you-should-subscribe-to-in-2022.png 1620w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}},{"node":{"id":"800c6999-2f66-5de6-991c-52befb2e1e5b","path":"/","title":"How To Create A Winning Cross-Channel Marketing Strategy","excerpt":"<p>Cross-channel marketing is the solution to constantly evolving technology, and the implications it has on each industry. With more online channels available to consumers than ever before, marketers need to have a plan to handle them. What is Cross-Channel Marketing? Cross-channel marketing is a customer-focused digital marketing technique. Marketers use it to provide an integrated [&hellip;]</p>\n","date":"2022-02-24T01:43:49.000Z","modified":"2022-02-24T01:43:49.000Z","slug":"how-to-create-a-winning-cross-channel-marketing-strategy","author":{"name":"Grace Lau"},"categories":[{"slug":"content-marketing","name":"Content Marketing","description":"Get how-to marketing advice for your <strong>content strategy</strong>, including brand content as well as B2C and B2B content marketing samples, case studies."},{"slug":"digital-marketing","name":"Digital Marketing","description":"<span style=\"font-weight: 400;\">Get how-to marketing advice for your digital marketing strategies.</span> <span style=\"font-weight: 400;\">These articles will walk you through </span><b>digital marketing</b><span style=\"font-weight: 400;\"> fundamentals and best practices.</span>"},{"slug":"sales","name":"Sales","description":"<span style=\"font-weight: 400;\">Get how-to marketing advice for your sales strategies.</span> <span style=\"font-weight: 400;\">These articles will walk you through </span><b>sales</b><span style=\"font-weight: 400;\"> fundamentals and best practices.</span>"},{"slug":"seo","name":"SEO","description":"<span data-preserver-spaces=\"true\">Increase your site's visibility and rankings with </span><em><span data-preserver-spaces=\"true\">search engine optimization</span></em><span data-preserver-spaces=\"true\">, content marketing, and link building. </span><em><span data-preserver-spaces=\"true\">SEO stands</span></em><span data-preserver-spaces=\"true\"> for </span><em><span data-preserver-spaces=\"true\">Search Engine Optimization</span></em><span data-preserver-spaces=\"true\">, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. These articles will walk you through the </span><span data-preserver-spaces=\"true\">fundamentals and best practices.</span>\r\n\r\n<span data-preserver-spaces=\"true\">By following these articles, you should learn enough to be well on your way to an optimized site. In addition to that, you may want to consider hiring an </span><strong><em><span data-preserver-spaces=\"true\">SEO</span></em></strong><span data-preserver-spaces=\"true\"> agency that can help you audit your pages. An </span><strong><em><span data-preserver-spaces=\"true\">SEO</span></em></strong><span data-preserver-spaces=\"true\"> (\"</span><strong><em><span data-preserver-spaces=\"true\">search engine optimization</span></em></strong><span data-preserver-spaces=\"true\">\") agency is trained to improve search engines' visibility of your site. </span><a class=\"editor-rtfLink\" href=\"http://www.internetlivestats.com/google-search-statistics/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Lots and lots of people</span></a><span data-preserver-spaces=\"true\"> search for things. That traffic can be compelling for a business not only because there is significant traffic but because there is a lot of </span><strong><span data-preserver-spaces=\"true\">very specific, high-intent traffic</span></strong><span data-preserver-spaces=\"true\">. </span>\r\n\r\n<span data-preserver-spaces=\"true\">Here are three types of SEO that you can focus on for your business:</span>\r\n<ul>\r\n \t<li><strong><span data-preserver-spaces=\"true\">On-page SEO:</span></strong><span data-preserver-spaces=\"true\"> This focuses on the content that's \"on the page\" and how to optimize that content to boost the website's ranking for specific keywords.</span></li>\r\n \t<li><strong><span data-preserver-spaces=\"true\">Off-page SEO:</span></strong><span data-preserver-spaces=\"true\"> This focuses on the links directed to the website from elsewhere on the internet. The number of \"backlinks\" and the publishers carrying those links that link to your website help you build trust in the eyes of a search engine. This causes your website to rank higher as a result.</span></li>\r\n \t<li><strong><span data-preserver-spaces=\"true\">Technical SEO:</span></strong><span data-preserver-spaces=\"true\"> This focuses on a website's architecture, examining the website's backend to see how each webpage is \"technically\" set up. Google cares as much about the </span><em><span data-preserver-spaces=\"true\">website's code</span></em><span data-preserver-spaces=\"true\"> as it does its content, making this specialty quite crucial to a website's search engine ranking.</span></li>\r\n</ul>"}],"featured_media":{"title":"AgencyVista_how-to-create-a-winning-cross-channel-marketing-strategy","alt_text":"AgencyVista_how-to-create-a-winning-cross-channel-marketing-strategy","caption":"","source_url":"https://cms.agencyvista.com/wp-content/uploads/2022/02/AgencyVista_how-to-create-a-winning-cross-channel-marketing-strategy.png","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAYAAAB/Ca1DAAAACXBIWXMAABYlAAAWJQFJUiTwAAACg0lEQVQoz32SyU9TURTG++9oAJlKgTJEGQQxYSgzIgUebV8HUKYoEKRGWWgcA2iEhWLcoWCHx5C0VJCpSBSFKMGgwEKRBYkILn++tiCYqItfbm5uzne/c76j2O3s5mdXN7u3u9gqEviaUcLaqTKWT5azkFzJ3PEqJuP1jMaKDKnMOJQWnFHmf6L4fu8hP3oes/2glw1NJevppaykafmQUsH8CYHZRB0v4wy4YoxIUX8KSofYvyu+NV9js+0mG223WM2s4mOqlvcplbxNEvzuphL0vFCLjESb/EUOpVyskkWjq5EO8dvhctJZVpJLWUstYTVdK7srl9ut4F2ywEyinvF4EVesiUGVr8DixxEmYgvSYQ+qwh5chSNYhxS559BX+CmtjF1NMdtaA9vlRnaKtKwmF+NR6XApdQxGGLCHithlIUeYkaGsFiT9FYZlJMHKc20L/fFGv6hiLlHgdarIYkE9C7l1zOfU8abgAt7sRiYyLzKmacV1uhl3VivunDackSZmu57yeesL495JxqY8jHldPCtswHnMgGIiTsd0kom5ohZeFbcyk9fMdGErUyWXGS+wMlZyldHsS7gymvDkWeV5WVjsdrK0vo65TEt7gwlHfy99ubUBQbe8DqNqI54EM275dCdUMxJrYUhdgxRTw6D6nH9uNl/L4UYGjggsPRpmc2cH2/0O7jRZkGxP6M+vDwj6hj2okoceZQrErzT5k3REHmIvWd8HA0cF1von6BufpUJsJDP/DHe72hkoasQeIqLw7ZWfqAOcf2Ff1BZqwGvppEe8zo0yK+2aWjpy5bBSzuOIkEP539YfEBD0i/raD9EzHG5iNLEed1wdQ+Hyp5GBt18wCSRT2qnehAAAAABJRU5ErkJggg==","aspectRatio":1.7857142857142858,"src":"/static/cd3e22596c2991a0ba6d35b4fc4025e7/bb15e/AgencyVista_how-to-create-a-winning-cross-channel-marketing-strategy.png","srcSet":"/static/cd3e22596c2991a0ba6d35b4fc4025e7/c39b7/AgencyVista_how-to-create-a-winning-cross-channel-marketing-strategy.png 125w,\n/static/cd3e22596c2991a0ba6d35b4fc4025e7/a7dc8/AgencyVista_how-to-create-a-winning-cross-channel-marketing-strategy.png 250w,\n/static/cd3e22596c2991a0ba6d35b4fc4025e7/bb15e/AgencyVista_how-to-create-a-winning-cross-channel-marketing-strategy.png 500w,\n/static/cd3e22596c2991a0ba6d35b4fc4025e7/54539/AgencyVista_how-to-create-a-winning-cross-channel-marketing-strategy.png 750w,\n/static/cd3e22596c2991a0ba6d35b4fc4025e7/e04ce/AgencyVista_how-to-create-a-winning-cross-channel-marketing-strategy.png 1000w,\n/static/cd3e22596c2991a0ba6d35b4fc4025e7/03559/AgencyVista_how-to-create-a-winning-cross-channel-marketing-strategy.png 1620w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}},{"node":{"id":"a86a4fe6-76e7-5a3d-a7ef-5509c4114df3","path":"/","title":"Social Media Marketing: 10 Trends to Expect in 2022 And Beyond","excerpt":"<p>2021 was another huge year for social media marketing trends. TikTok solidified itself within the mainstream while the old guard innovated on their tried and tested formulas to keep pace. Social media certainly shows no signs of slowing down, both as a commute time killer and perhaps as the greatest marketing platform in the world.  But [&hellip;]</p>\n","date":"2022-02-16T16:42:14.000Z","modified":"2022-02-16T16:42:15.000Z","slug":"social-media-marketing-10-trends-to-expect-in-2022-and-beyond","author":{"name":"Jenna Bunnell"},"categories":[{"slug":"content-marketing","name":"Content Marketing","description":"Get how-to marketing advice for your <strong>content strategy</strong>, including brand content as well as B2C and B2B content marketing samples, case studies."},{"slug":"customer-retention","name":"Customer Retention","description":"Get how-to marketing advice for your customer retention strategies. <span style=\"font-weight: 400;\">These articles will walk you through </span><b>customer retention</b><span style=\"font-weight: 400;\"> fundamentals and best practices.</span>"},{"slug":"digital-marketing","name":"Digital Marketing","description":"<span style=\"font-weight: 400;\">Get how-to marketing advice for your digital marketing strategies.</span> <span style=\"font-weight: 400;\">These articles will walk you through </span><b>digital marketing</b><span style=\"font-weight: 400;\"> fundamentals and best practices.</span>"},{"slug":"sales","name":"Sales","description":"<span style=\"font-weight: 400;\">Get how-to marketing advice for your sales strategies.</span> <span style=\"font-weight: 400;\">These articles will walk you through </span><b>sales</b><span style=\"font-weight: 400;\"> fundamentals and best practices.</span>"},{"slug":"seo","name":"SEO","description":"<span data-preserver-spaces=\"true\">Increase your site's visibility and rankings with </span><em><span data-preserver-spaces=\"true\">search engine optimization</span></em><span data-preserver-spaces=\"true\">, content marketing, and link building. </span><em><span data-preserver-spaces=\"true\">SEO stands</span></em><span data-preserver-spaces=\"true\"> for </span><em><span data-preserver-spaces=\"true\">Search Engine Optimization</span></em><span data-preserver-spaces=\"true\">, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. These articles will walk you through the </span><span data-preserver-spaces=\"true\">fundamentals and best practices.</span>\r\n\r\n<span data-preserver-spaces=\"true\">By following these articles, you should learn enough to be well on your way to an optimized site. In addition to that, you may want to consider hiring an </span><strong><em><span data-preserver-spaces=\"true\">SEO</span></em></strong><span data-preserver-spaces=\"true\"> agency that can help you audit your pages. An </span><strong><em><span data-preserver-spaces=\"true\">SEO</span></em></strong><span data-preserver-spaces=\"true\"> (\"</span><strong><em><span data-preserver-spaces=\"true\">search engine optimization</span></em></strong><span data-preserver-spaces=\"true\">\") agency is trained to improve search engines' visibility of your site. </span><a class=\"editor-rtfLink\" href=\"http://www.internetlivestats.com/google-search-statistics/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Lots and lots of people</span></a><span data-preserver-spaces=\"true\"> search for things. That traffic can be compelling for a business not only because there is significant traffic but because there is a lot of </span><strong><span data-preserver-spaces=\"true\">very specific, high-intent traffic</span></strong><span data-preserver-spaces=\"true\">. </span>\r\n\r\n<span data-preserver-spaces=\"true\">Here are three types of SEO that you can focus on for your business:</span>\r\n<ul>\r\n \t<li><strong><span data-preserver-spaces=\"true\">On-page SEO:</span></strong><span data-preserver-spaces=\"true\"> This focuses on the content that's \"on the page\" and how to optimize that content to boost the website's ranking for specific keywords.</span></li>\r\n \t<li><strong><span data-preserver-spaces=\"true\">Off-page SEO:</span></strong><span data-preserver-spaces=\"true\"> This focuses on the links directed to the website from elsewhere on the internet. The number of \"backlinks\" and the publishers carrying those links that link to your website help you build trust in the eyes of a search engine. This causes your website to rank higher as a result.</span></li>\r\n \t<li><strong><span data-preserver-spaces=\"true\">Technical SEO:</span></strong><span data-preserver-spaces=\"true\"> This focuses on a website's architecture, examining the website's backend to see how each webpage is \"technically\" set up. Google cares as much about the </span><em><span data-preserver-spaces=\"true\">website's code</span></em><span data-preserver-spaces=\"true\"> as it does its content, making this specialty quite crucial to a website's search engine ranking.</span></li>\r\n</ul>"}],"featured_media":{"title":"AgencyVista_social-media-marketing-10-trends-to-expect-in-2022-and-beyond","alt_text":"AgencyVista_social-media-marketing-10-trends-to-expect-in-2022-and-beyond","caption":"","source_url":"https://cms.agencyvista.com/wp-content/uploads/2022/02/AgencyVista_social-media-marketing-10-trends-to-expect-in-2022-and-beyond.png","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.7857142857142858,"src":"/static/f7fce85b16ee27f0a87f115245ee8e2d/bb15e/AgencyVista_social-media-marketing-10-trends-to-expect-in-2022-and-beyond.png","srcSet":"/static/f7fce85b16ee27f0a87f115245ee8e2d/c39b7/AgencyVista_social-media-marketing-10-trends-to-expect-in-2022-and-beyond.png 125w,\n/static/f7fce85b16ee27f0a87f115245ee8e2d/a7dc8/AgencyVista_social-media-marketing-10-trends-to-expect-in-2022-and-beyond.png 250w,\n/static/f7fce85b16ee27f0a87f115245ee8e2d/bb15e/AgencyVista_social-media-marketing-10-trends-to-expect-in-2022-and-beyond.png 500w,\n/static/f7fce85b16ee27f0a87f115245ee8e2d/54539/AgencyVista_social-media-marketing-10-trends-to-expect-in-2022-and-beyond.png 750w,\n/static/f7fce85b16ee27f0a87f115245ee8e2d/e04ce/AgencyVista_social-media-marketing-10-trends-to-expect-in-2022-and-beyond.png 1000w,\n/static/f7fce85b16ee27f0a87f115245ee8e2d/03559/AgencyVista_social-media-marketing-10-trends-to-expect-in-2022-and-beyond.png 1620w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}},{"node":{"id":"5259de85-c644-5dd6-86f1-fd0569182c59","path":"/","title":"Review Collection Strategy: The Ultimate Guide for Agencies","excerpt":"<p>As a consumer, you&#8217;re familiar with websites such as TripAdvisor and Yelp to help sway your purchasing decision. But, the influence of customer reviews isn&#8217;t subject to just one industry. Whether your marketing agency has reviews, or you&#8217;re just getting started, implementing a review collection strategy is an invaluable asset to your business. The key [&hellip;]</p>\n","date":"2022-02-03T18:46:23.000Z","modified":"2022-02-07T18:39:49.000Z","slug":"review-collection-strategy-the-ultimate-guide-for-agencies","author":{"name":"Brittany Garlin"},"categories":[{"slug":"customer-retention","name":"Customer Retention","description":"Get how-to marketing advice for your customer retention strategies. <span style=\"font-weight: 400;\">These articles will walk you through </span><b>customer retention</b><span style=\"font-weight: 400;\"> fundamentals and best practices.</span>"},{"slug":"digital-marketing","name":"Digital Marketing","description":"<span style=\"font-weight: 400;\">Get how-to marketing advice for your digital marketing strategies.</span> <span style=\"font-weight: 400;\">These articles will walk you through </span><b>digital marketing</b><span style=\"font-weight: 400;\"> fundamentals and best practices.</span>"},{"slug":"productivity","name":"Productivity","description":"<span style=\"font-weight: 400;\">Get how-to marketing advice for your project mangement strategies.</span> <span style=\"font-weight: 400;\">These articles will walk you through </span><b>productivity</b><span style=\"font-weight: 400;\"> fundamentals and best practices.</span>"},{"slug":"sales","name":"Sales","description":"<span style=\"font-weight: 400;\">Get how-to marketing advice for your sales strategies.</span> <span style=\"font-weight: 400;\">These articles will walk you through </span><b>sales</b><span style=\"font-weight: 400;\"> fundamentals and best practices.</span>"},{"slug":"seo","name":"SEO","description":"<span data-preserver-spaces=\"true\">Increase your site's visibility and rankings with </span><em><span data-preserver-spaces=\"true\">search engine optimization</span></em><span data-preserver-spaces=\"true\">, content marketing, and link building. </span><em><span data-preserver-spaces=\"true\">SEO stands</span></em><span data-preserver-spaces=\"true\"> for </span><em><span data-preserver-spaces=\"true\">Search Engine Optimization</span></em><span data-preserver-spaces=\"true\">, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. These articles will walk you through the </span><span data-preserver-spaces=\"true\">fundamentals and best practices.</span>\r\n\r\n<span data-preserver-spaces=\"true\">By following these articles, you should learn enough to be well on your way to an optimized site. In addition to that, you may want to consider hiring an </span><strong><em><span data-preserver-spaces=\"true\">SEO</span></em></strong><span data-preserver-spaces=\"true\"> agency that can help you audit your pages. An </span><strong><em><span data-preserver-spaces=\"true\">SEO</span></em></strong><span data-preserver-spaces=\"true\"> (\"</span><strong><em><span data-preserver-spaces=\"true\">search engine optimization</span></em></strong><span data-preserver-spaces=\"true\">\") agency is trained to improve search engines' visibility of your site. </span><a class=\"editor-rtfLink\" href=\"http://www.internetlivestats.com/google-search-statistics/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Lots and lots of people</span></a><span data-preserver-spaces=\"true\"> search for things. That traffic can be compelling for a business not only because there is significant traffic but because there is a lot of </span><strong><span data-preserver-spaces=\"true\">very specific, high-intent traffic</span></strong><span data-preserver-spaces=\"true\">. </span>\r\n\r\n<span data-preserver-spaces=\"true\">Here are three types of SEO that you can focus on for your business:</span>\r\n<ul>\r\n \t<li><strong><span data-preserver-spaces=\"true\">On-page SEO:</span></strong><span data-preserver-spaces=\"true\"> This focuses on the content that's \"on the page\" and how to optimize that content to boost the website's ranking for specific keywords.</span></li>\r\n \t<li><strong><span data-preserver-spaces=\"true\">Off-page SEO:</span></strong><span data-preserver-spaces=\"true\"> This focuses on the links directed to the website from elsewhere on the internet. The number of \"backlinks\" and the publishers carrying those links that link to your website help you build trust in the eyes of a search engine. This causes your website to rank higher as a result.</span></li>\r\n \t<li><strong><span data-preserver-spaces=\"true\">Technical SEO:</span></strong><span data-preserver-spaces=\"true\"> This focuses on a website's architecture, examining the website's backend to see how each webpage is \"technically\" set up. Google cares as much about the </span><em><span data-preserver-spaces=\"true\">website's code</span></em><span data-preserver-spaces=\"true\"> as it does its content, making this specialty quite crucial to a website's search engine ranking.</span></li>\r\n</ul>"}],"featured_media":{"title":"AgencyVista_OnlineReviews-3","alt_text":"AgencyVista_OnlineReviews-3","caption":"","source_url":"https://cms.agencyvista.com/wp-content/uploads/2022/02/AgencyVista_OnlineReviews-3.png","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.7857142857142858,"src":"/static/400efd3c000ac8403b996d47e97067db/bb15e/AgencyVista_OnlineReviews-3.png","srcSet":"/static/400efd3c000ac8403b996d47e97067db/c39b7/AgencyVista_OnlineReviews-3.png 125w,\n/static/400efd3c000ac8403b996d47e97067db/a7dc8/AgencyVista_OnlineReviews-3.png 250w,\n/static/400efd3c000ac8403b996d47e97067db/bb15e/AgencyVista_OnlineReviews-3.png 500w,\n/static/400efd3c000ac8403b996d47e97067db/54539/AgencyVista_OnlineReviews-3.png 750w,\n/static/400efd3c000ac8403b996d47e97067db/e04ce/AgencyVista_OnlineReviews-3.png 1000w,\n/static/400efd3c000ac8403b996d47e97067db/14010/AgencyVista_OnlineReviews-3.png 1080w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}},{"node":{"id":"188db681-2ebf-5e84-94e7-910502066664","path":"/","title":"The Future of Digital: NFT Marketing in 2022 and Beyond","excerpt":"<p>Cryptocurrency has been a hot topic in the digital world for the past few years and there has been a new buzz word floating around lately, NFTs or ‘non-fungible tokens’. The NFT movement has become a key growth aspect of the broader social media space, and while there are many skeptics, leading brands such as [&hellip;]</p>\n","date":"2022-01-19T18:43:08.000Z","modified":"2022-01-19T18:43:08.000Z","slug":"the-future-of-digital-nft-marketing-in-2022-and-beyond","author":{"name":"Brittany Garlin"},"categories":[{"slug":"content-marketing","name":"Content Marketing","description":"Get how-to marketing advice for your <strong>content strategy</strong>, including brand content as well as B2C and B2B content marketing samples, case studies."},{"slug":"digital-marketing","name":"Digital Marketing","description":"<span style=\"font-weight: 400;\">Get how-to marketing advice for your digital marketing strategies.</span> <span style=\"font-weight: 400;\">These articles will walk you through </span><b>digital marketing</b><span style=\"font-weight: 400;\"> fundamentals and best practices.</span>"},{"slug":"recommendations","name":"Recommendations","description":"<span style=\"font-weight: 400;\">Want to learn how to grow a digital </span><b>marketing agency</b><span style=\"font-weight: 400;\">? These articles will walk you through our expert </span><b>recommendations, </b><span style=\"font-weight: 400;\">guides,</span><span style=\"font-weight: 400;\"> and best practices.</span>\r\n\r\n&nbsp;"},{"slug":"sales","name":"Sales","description":"<span style=\"font-weight: 400;\">Get how-to marketing advice for your sales strategies.</span> <span style=\"font-weight: 400;\">These articles will walk you through </span><b>sales</b><span style=\"font-weight: 400;\"> fundamentals and best practices.</span>"},{"slug":"seo","name":"SEO","description":"<span data-preserver-spaces=\"true\">Increase your site's visibility and rankings with </span><em><span data-preserver-spaces=\"true\">search engine optimization</span></em><span data-preserver-spaces=\"true\">, content marketing, and link building. </span><em><span data-preserver-spaces=\"true\">SEO stands</span></em><span data-preserver-spaces=\"true\"> for </span><em><span data-preserver-spaces=\"true\">Search Engine Optimization</span></em><span data-preserver-spaces=\"true\">, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. These articles will walk you through the </span><span data-preserver-spaces=\"true\">fundamentals and best practices.</span>\r\n\r\n<span data-preserver-spaces=\"true\">By following these articles, you should learn enough to be well on your way to an optimized site. In addition to that, you may want to consider hiring an </span><strong><em><span data-preserver-spaces=\"true\">SEO</span></em></strong><span data-preserver-spaces=\"true\"> agency that can help you audit your pages. An </span><strong><em><span data-preserver-spaces=\"true\">SEO</span></em></strong><span data-preserver-spaces=\"true\"> (\"</span><strong><em><span data-preserver-spaces=\"true\">search engine optimization</span></em></strong><span data-preserver-spaces=\"true\">\") agency is trained to improve search engines' visibility of your site. </span><a class=\"editor-rtfLink\" href=\"http://www.internetlivestats.com/google-search-statistics/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Lots and lots of people</span></a><span data-preserver-spaces=\"true\"> search for things. That traffic can be compelling for a business not only because there is significant traffic but because there is a lot of </span><strong><span data-preserver-spaces=\"true\">very specific, high-intent traffic</span></strong><span data-preserver-spaces=\"true\">. </span>\r\n\r\n<span data-preserver-spaces=\"true\">Here are three types of SEO that you can focus on for your business:</span>\r\n<ul>\r\n \t<li><strong><span data-preserver-spaces=\"true\">On-page SEO:</span></strong><span data-preserver-spaces=\"true\"> This focuses on the content that's \"on the page\" and how to optimize that content to boost the website's ranking for specific keywords.</span></li>\r\n \t<li><strong><span data-preserver-spaces=\"true\">Off-page SEO:</span></strong><span data-preserver-spaces=\"true\"> This focuses on the links directed to the website from elsewhere on the internet. The number of \"backlinks\" and the publishers carrying those links that link to your website help you build trust in the eyes of a search engine. This causes your website to rank higher as a result.</span></li>\r\n \t<li><strong><span data-preserver-spaces=\"true\">Technical SEO:</span></strong><span data-preserver-spaces=\"true\"> This focuses on a website's architecture, examining the website's backend to see how each webpage is \"technically\" set up. Google cares as much about the </span><em><span data-preserver-spaces=\"true\">website's code</span></em><span data-preserver-spaces=\"true\"> as it does its content, making this specialty quite crucial to a website's search engine ranking.</span></li>\r\n</ul>"}],"featured_media":{"title":"AgencyVista_the-future-of-digital-nft-marketing-in-2022-and-beyond-2","alt_text":"AgencyVista_the-future-of-digital-nft-marketing-in-2022-and-beyond-2","caption":"","source_url":"https://cms.agencyvista.com/wp-content/uploads/2022/01/AgencyVista_the-future-of-digital-nft-marketing-in-2022-and-beyond-2.png","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.7857142857142858,"src":"/static/deb13c8e15f745cd34155c30f7d8d415/bb15e/AgencyVista_the-future-of-digital-nft-marketing-in-2022-and-beyond-2.png","srcSet":"/static/deb13c8e15f745cd34155c30f7d8d415/c39b7/AgencyVista_the-future-of-digital-nft-marketing-in-2022-and-beyond-2.png 125w,\n/static/deb13c8e15f745cd34155c30f7d8d415/a7dc8/AgencyVista_the-future-of-digital-nft-marketing-in-2022-and-beyond-2.png 250w,\n/static/deb13c8e15f745cd34155c30f7d8d415/bb15e/AgencyVista_the-future-of-digital-nft-marketing-in-2022-and-beyond-2.png 500w,\n/static/deb13c8e15f745cd34155c30f7d8d415/54539/AgencyVista_the-future-of-digital-nft-marketing-in-2022-and-beyond-2.png 750w,\n/static/deb13c8e15f745cd34155c30f7d8d415/e04ce/AgencyVista_the-future-of-digital-nft-marketing-in-2022-and-beyond-2.png 1000w,\n/static/deb13c8e15f745cd34155c30f7d8d415/03559/AgencyVista_the-future-of-digital-nft-marketing-in-2022-and-beyond-2.png 1620w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}]}},"pageContext":{"limit":8,"skip":0,"numPages":6,"currentPage":1,"filter":["seo"],"pagePath":"/insights/seo/","name":"SEO","description":"<span data-preserver-spaces=\"true\">Increase your site's visibility and rankings with </span><em><span data-preserver-spaces=\"true\">search engine optimization</span></em><span data-preserver-spaces=\"true\">, content marketing, and link building. </span><em><span data-preserver-spaces=\"true\">SEO stands</span></em><span data-preserver-spaces=\"true\"> for </span><em><span data-preserver-spaces=\"true\">Search Engine Optimization</span></em><span data-preserver-spaces=\"true\">, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. These articles will walk you through the </span><span data-preserver-spaces=\"true\">fundamentals and best practices.</span>\r\n\r\n<span data-preserver-spaces=\"true\">By following these articles, you should learn enough to be well on your way to an optimized site. In addition to that, you may want to consider hiring an </span><strong><em><span data-preserver-spaces=\"true\">SEO</span></em></strong><span data-preserver-spaces=\"true\"> agency that can help you audit your pages. An </span><strong><em><span data-preserver-spaces=\"true\">SEO</span></em></strong><span data-preserver-spaces=\"true\"> (\"</span><strong><em><span data-preserver-spaces=\"true\">search engine optimization</span></em></strong><span data-preserver-spaces=\"true\">\") agency is trained to improve search engines' visibility of your site. </span><a class=\"editor-rtfLink\" href=\"http://www.internetlivestats.com/google-search-statistics/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Lots and lots of people</span></a><span data-preserver-spaces=\"true\"> search for things. That traffic can be compelling for a business not only because there is significant traffic but because there is a lot of </span><strong><span data-preserver-spaces=\"true\">very specific, high-intent traffic</span></strong><span data-preserver-spaces=\"true\">. </span>\r\n\r\n<span data-preserver-spaces=\"true\">Here are three types of SEO that you can focus on for your business:</span>\r\n<ul>\r\n \t<li><strong><span data-preserver-spaces=\"true\">On-page SEO:</span></strong><span data-preserver-spaces=\"true\"> This focuses on the content that's \"on the page\" and how to optimize that content to boost the website's ranking for specific keywords.</span></li>\r\n \t<li><strong><span data-preserver-spaces=\"true\">Off-page SEO:</span></strong><span data-preserver-spaces=\"true\"> This focuses on the links directed to the website from elsewhere on the internet. The number of \"backlinks\" and the publishers carrying those links that link to your website help you build trust in the eyes of a search engine. This causes your website to rank higher as a result.</span></li>\r\n \t<li><strong><span data-preserver-spaces=\"true\">Technical SEO:</span></strong><span data-preserver-spaces=\"true\"> This focuses on a website's architecture, examining the website's backend to see how each webpage is \"technically\" set up. Google cares as much about the </span><em><span data-preserver-spaces=\"true\">website's code</span></em><span data-preserver-spaces=\"true\"> as it does its content, making this specialty quite crucial to a website's search engine ranking.</span></li>\r\n</ul>","categories":[{"pagePath":"/insights/case-studies/","postsLength":1,"slug":"case-studies","name":"Case Studies","description":"Learn how our customers are increasing their credibility and conversions through Agency Vista's upgraded plans. 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