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That traffic can be compelling for a business not only because there is significant traffic but because there is a lot of </span><strong><span data-preserver-spaces=\"true\">very specific, high-intent traffic</span></strong><span data-preserver-spaces=\"true\">. </span>\r\n\r\n<span data-preserver-spaces=\"true\">Here are three types of SEO that you can focus on for your business:</span>\r\n<ul>\r\n \t<li><strong><span data-preserver-spaces=\"true\">On-page SEO:</span></strong><span data-preserver-spaces=\"true\"> This focuses on the content that's \"on the page\" and how to optimize that content to boost the website's ranking for specific keywords.</span></li>\r\n \t<li><strong><span data-preserver-spaces=\"true\">Off-page SEO:</span></strong><span data-preserver-spaces=\"true\"> This focuses on the links directed to the website from elsewhere on the internet. The number of \"backlinks\" and the publishers carrying those links that link to your website help you build trust in the eyes of a search engine. This causes your website to rank higher as a result.</span></li>\r\n \t<li><strong><span data-preserver-spaces=\"true\">Technical SEO:</span></strong><span data-preserver-spaces=\"true\"> This focuses on a website's architecture, examining the website's backend to see how each webpage is \"technically\" set up. Google cares as much about the </span><em><span data-preserver-spaces=\"true\">website's code</span></em><span data-preserver-spaces=\"true\"> as it does its content, making this specialty quite crucial to a website's search engine ranking.</span></li>\r\n</ul>"},{"pagePath":"/insights/sales/","postsLength":80,"slug":"sales","name":"Sales","description":"<span style=\"font-weight: 400;\">Get how-to marketing advice for your sales strategies.</span> <span style=\"font-weight: 400;\">These articles will walk you through </span><b>sales</b><span style=\"font-weight: 400;\"> fundamentals and best practices.</span>"}]}},"staticQueryHashes":["1892960670","3998407341","63159454"]}